creator coaching (hourly)

  1. Find your voice

  2. create stuff

  3. Find an audience

We have all the information we need at our fingertips, and we’re drowning in it. What we look for in creators are voices to help us filter and process the information—people who resonate with us on a deeply subjective, gut level.
So the path to becoming a successful creator isn’t so much about learning how to perform. Rather, it's about shedding the facade to reveal something more authentic. And it's about learning how to become comfortable being your authentic self on mic and on camera.

hourly sessions may cover:

  • VOICE. What if I told you core messages of Brené Brown, Emma Chamberlain, Alex Cooper, Theo Von, and Joe Rogan aren't that different—and it's no coincidence they each found their audiences at the times they did? What is the authentic part of you that's going to resonate with an audience?
  • FORMAT. Is your content going to tell stories, offer advice, or educate people? Or is it simply a diary? There are all distinct functions with different hooks. What do audiences come to your content expecting and what are you delivering to them?
  • TECHNICAL. There are endless ways to record yourself these days—so the question is, how do you come up with a technical process that best suits your content? Sometimes a living room type vibe works, and sometimes recording on a subway is the right vibe for the content. We can figure all that out, and exactly what kind of equipment you need to do it.
  • CREATIVE. For some people it works to write highly scripted content. Other people are better off-the-cuff. The question is, how do you write or outline your content in the best way for your voice and your content?
  • MARKETING. There's no exact science to creating viral social media clips, but with some experimentation, we can arrive at the best approach for your particular content. Maybe the clip poses a suspenseful question, maybe it delivers a hot take on a hot topic, or maybe it pulls the audience in primarily through the novelty of the visuals or sound.

content analysis (FLAT FEE PER PROJECT)

what is working and what’s not working.

If you're a creator, you can be so "in" the content, that it's hard to see it from an outside perspective. I don't claim to be truly "objective," and obviously there are a lot of AI tools for objective analysis. But what I can offer you is a full breakdown of what is and isn't working, from my perspective as a producer who's worked with top creators at Spotify, iHeartMedia, and Wondery.
I'll try to pick out not only what is and isn't working in terms of voice, format, technical, creative, and marketing—but how those things are working together, or working against each other.